You can do things the normal way, or you can think outside the box.
There is nothing wrong with being “normal” in fact that might be the easiest way to get ahead in life.
Normal is safe and easy, and people respond to it. The problem for me is that normal is boring, and when you are normal that means you are more or less like everyone else. I don’t want to be like everyone else, because the greatest innovators in history were definitely not like everyone else. Thinking outside the box can generate new, exciting ideas that actually change what people think of as “normal.” The first guy in my town who got a satellite dish for cable TV was considered a weirdo until 5 years later when there was a dish in every yard. This is why I am driving for fifteen hundred miles to purchase a truckload of forming wire and American made double loop rebar ties. It is a considerable investment of my time and resources, but once I secure this much rebar and forming wire my business will have a huge leg up over the competition. In my town, there is a massive shortage of rebar and forming wire, and there has been for several months. I can use these new supplies for my own projects, but it might be more profitable to turn around and resell it all to my rivals. Rebar and wire ties are in such demand right now I can double my money in just a few days, which is tempting!